17th Mar. two ads were banned by Britain's advertising watchdog since they “exaggerated” the threat of climate change. The ads indicated that there will be more frequent extreme weather conditions if people do not make any difference from now on. Also, the ads gave people a clear time limit – 25 years, which just seems to be tomorrow.
It makes me recall the movie “The Day After Tomorrow” -- all kinds of extreme weather events take place in several days, tsunami, storms, cold currents, floods… Maybe that is the exact impression the two ads gave to the public.
So it looks like the government has done something right, keeping the public from being panic and maintaining a good order. However, that’s also the main concern in most country’s chairpersons’ minds – “we will never take actions first because we need to maintain the GDP. So keep the public unaware of what’s really happening, and that’s the only way to achieve that under the limit of democracy. But what if the end of world comes some day?”
As a result, people must know the truth and what is going on. So indeed we need ads like that to call up people around world to do something for the homeland, the only homeland of human being.
Sometimes exaggeration can be a effective choice, giving people the sense of crisis and the will to contribute. And sometimes “exaggeration” is just an accusation from some politicians.
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