2010年3月21日星期日

Comments on British ads banned issue -- Draco

17th Mar. two ads were banned by Britain's advertising watchdog since they “exaggerated” the threat of climate change. The ads indicated that there will be more frequent extreme weather conditions if people do not make any difference from now on. Also, the ads gave people a clear time limit – 25 years, which just seems to be tomorrow.
It makes me recall the movie “The Day After Tomorrow” -- all kinds of extreme weather events take place in several days, tsunami, storms, cold currents, floods… Maybe that is the exact impression the two ads gave to the public.
So it looks like the government has done something right, keeping the public from being panic and maintaining a good order. However, that’s also the main concern in most country’s chairpersons’ minds – “we will never take actions first because we need to maintain the GDP. So keep the public unaware of what’s really happening, and that’s the only way to achieve that under the limit of democracy. But what if the end of world comes some day?”
As a result, people must know the truth and what is going on. So indeed we need ads like that to call up people around world to do something for the homeland, the only homeland of human being.
Sometimes exaggeration can be a effective choice, giving people the sense of crisis and the will to contribute. And sometimes “exaggeration” is just an accusation from some politicians.

2010年3月19日星期五

Comment on British ads banned over climate change claims -----Hawk




Recently two adverts from the government were banned because of exaggerating the threat of climate change.

As far as I am concerned, these adverts should be banned indeed. First, if the government decides to issue an advert, it should be responsible for the readers. Revealing the nature of climate change is of course helpful for the public to understand the current situation of our global environment. However, publishers of the adverts which contains scientific knowledge should be responsible for the reliability and precision of science. Second, exaggerating infomation may cause panic among the public. A few months ago a movie called 2012 is quite impressive for describing a new style of "Judgement Day"(the end of the world). At first people are merely attracted by the stunning visual effects and how the world ends. However, when the rumor that 2012 may be the real end of the world is spread out, people begin to think. Some say that Maya has foreseen this thousands of years ago, and there are even a group of people who combine the natural disasters with prediction, trying to demonstrate the world that the prediction is not a coincidence. The situation is elevated, and NASA has to come to the front telling the world that nothing is going to happen in 2012. As we can see, the power of rumou can never be neglected. Although I fully understand that these two adverts play a role as an alert for people, but they should not cross the line. This is why I agree that they should be banned.